It’s been 385 years to the month since Gov. John Winthrop founded and named “Boston,” a hilly peninsula that had been settled earlier in 1630 by his fellow Puritans. This week, that historic U.S. city becomes a destination for people looking for insight into the cloud, a technology that’s reshaping the history of the digital world.
The 2015 “Cloud Means Business” conference is sponsored by Cloud Partners and is being held in Boston from Sept. 16 – 18. Equinix will be there, along with a host of our partners.
As its title suggests, the conference will focus on the cloud’s impact on business, with its opening session specifically looking at how new technologies – including software-defined networking and the Internet of Things – are redefining the cloud marketplace. As we gear up for the Boston conference, our mind is focused on how these technologies will be impacting what companies will be doing in the cloud.
The current and future impact of cloud on the enterprise is well-documented, including in the recent report by Oxford Economics, “The Cloud Grows Up.” The report indicated that nearly 70% of businesses surveyed plan to make “moderate-to-heavy” cloud investments over the next three years. Other findings with implications for the cloud marketplace:
- 61% of survey respondents expected their companies to have developed new products or services via the cloud within three years, up from 26% that had done so.
- 51% expected to have developed new lines of business via the cloud in three years, compared to 28% that had done so.
- 50% expected to have entered new markets in three years, compared to 40% that had done so.
Given the pace of cloud change in the past three years, the cloud marketplace three years from now could look nothing like what we can conceive today. But the two technologies singled out by conference organizers will play a huge role in getting us from now to whatever’s next.
Software-Defined Networking (SDN): SDN’s huge advantage is that it frees the enterprise to shift network control from physical network devices it has to “touch” and maintain (i.e. switches, routers) onto software applications that allow centralized, end-to-end network provisioning and visibility. SDN is at the heart of the kind of cloud services and infrastructures that are becoming less a feature of this interconnected era and more a necessity to operate in it.
That’s because business is changing to require instant, simultaneous interconnection between cloud partners to reach increasingly mobile end users at anytime, anywhere, on any device. That kind of agility can’t happen without a dynamic, software-based architecture. Equinix already offers this capability with our Cloud Exchange, which at its core, uses SDN within the Equinix Programmable Network.
Internet of Things (IoT): A lot of the excitement about the IoT centers around the new business insights it can offer. Until now, we’ve never had sensors on deep sea ships, for instance, spilling out information about weather changes, ocean currents, cargo conditions, so we’ve never had a chance to see the innovations and efficiencies that information might lead to. IBM midmarket business general manager John Mason calls data “the new natural resource.” But this resource can’t exist without the cloud, and it can’t be mined without the cloud, so the growing significance of the IoT in the cloud marketplace is clear – for businesses of every size.
“I think eventually every business has to have somewhere in its portfolio and go-to-market approach a range of cloud services,” Mason told Forbes.
At Equinix, we agree with the folks in Boston that “cloud means business.” Click the link to learn more about how our cloud infrastructure solutions can help the enterprise do business.